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Roobix jetés into WAB partnership program for a fourth year

For the fourth year running, Roobix will be proudly partnering with the West Australian Ballet (WAB) as a corporate partner. 

WAB is the peak ballet company in Western Australia and is renowned for its award-winning adaptations and productions delivered around the globe.

The partnership provides WAB an enterprise licence to Roobix’s proprietary event management software, Evnto, which will support West Australian Ballet staff in delivering corporate events across the partnership group and larger organisation. 

Marina Woodhouse, Head of Corporate Partnerships at WAB, welcomed the news.

“Roobix is a trusted partner of the Company, and their Evnto platform provides us a flexible interface for planning and presenting quality event experiences for our corporate partner network,” said Woodhouse.

“We’re thrilled to have Roobix on board and supporting the arts community across our state.”

Roobix CEO Melissa Strutt is enthusiastic about the future of the partnership.

“It’s a distinct pleasure to partner with the WA Ballet for another year,” said Strutt. 

“WAB has proven to be a critical institution for West Aussies throughout 2020 – as a source of inspiration, and as a reintroduction to life after the COVID-19 pandemic.”

“My hope is that, as our partnership with the company grows, so does the ability for the ballet to continue winning hearts across WA by sharing the artform with the corporate leaders of tomorrow.”

About Roobix

Roobix is a Perth and Cape Town based Marketing Technology (MarTech) provider serving Australian small and medium sized enterprises.

Founded in 2014 by Melissa Strutt, Roobix has grown into one of the region’s largest MarTech agencies. In 2020, Roobix will manage the marketing needs of more than 650 Australian SMBs.

For more information, visit the Roobix website at

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