Unlock the power of thought leadership.

Business articles are a crucial and often overlooked cog in the marketing machine.

Blogging regularly has the power to:

  • Drive traffic to your website – Your web content may not be updated frequently - but search engines actively search for sites that are. Blogs are the intelligent way to get found. You’re increasing your number of viewable web pages on Google, diversifying your subject matter and providing content for people to share via social media.
  • Convert traffic to leads – Using gated content in conjunction with a strong call to action makes your blog a powerful lead capture mechanism. Your blog posts can be the start of a marketing automation journey that turns browsers into buyers.
  • Establish authority – Blogging positions your business as an authority in your field. It demonstrates your expertise and ability to provide customers with insights that can support them - thereby reassuring them about the quality of your product or service.

Roobix will help determine your content strategy and prepare your articles to give customer-focused consistency to your communications.

8 Tips to make your B2B blog a winner

  • Use precise keywords
  • Stay focused on your offering
  • Write for the audience first
  • Think outside the box
  • Always answer the question
  • Do your research
  • Include images and meta-data
  • Remember that time is money!

Content is just one part of a much bigger solution. 

Call 13 30 40 today to find out why.

“The support we received was fast and efficient when we needed it. Really appreciated the fast response to resolve our issue when called upon.”

Craig – Datatech Solutions

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