What is
Marketing Automation?

Marketing Automation bridges the gap between marketing and sales, enabling you to contact prospective clients when they either need the information or are very close to engaging.

Automation can help you…

  • Identify specific website visitors and demographics
  • Engage those visitors with meaningful tools and content
  • Track user journeys all the way from digital communication to conversion
  • Automate touchpoints to progress leads in the marketing funnel

Marketing Automation consists of a range of marketing tactics. When combined with software, these ideas automate business processes for optimal lead nurturing, lead scoring and lead lifecycle management.

Many of the so-called ‘leads’ you generate are not true potential buyers for your products. You need to accurately identify clients that fit your target profile and display buying behaviours that indicate their readiness to engage with you. Give your sales team the leg up – give them potential buyers who are really interested and deliver that information right to their CRM dashboard.

By more effectively analysing how our prospects and clients engage with us, we can make more meaningful contact. We can also improve the lead qualification process at a lower cost per lead. It’s the perfect blend of traditional marketing and next-gen technology.

  • Email marketing
  • Landing pages
  • Campaign management
  • Marketing programs
  • Lead generation
  • Prediction/scoring
  • Lead management
  • CRM integration
  • Social marketing
  • Resource management
  • Marketing analytics
  • Build alignment with sales

If you’re ready to fill your marketing funnel, talk to Roobix.

There are thousands of automation tools out there – from the simple to the downright complex.

Roobot has all the smarts you need, without the hefty price tag and it is one of the most powerful tools in the B2B marketing toolbox.


Not only will we take a strategic approach to your marketing needs, but we will help you identify your target segments and their relevant touchpoints.

Together we will create a custom solution that will not only improve your leads but also help you make meaningful contact with them.


Roobix knows that understanding your audience comes first.

We have the knowledge and experience to help you get the right message to the right person at the right time – and that’s what we do best. 


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