Managed marketing services are a relatively new concept, but not to us – we’re the pioneers!
Much like a managed IT service, managed marketing services use a subscription model to fully outsource your business marketing to a diverse team of technical and creative specialists. It’s particularly beneficial to small and medium businesses, who often wind up wearing ‘multiple hats’ trying to cram sales, accounting, HR and marketing tasks all in one day!
Instead of recruitment fees, taxes, superannuation and leave costs, businesses that opt for managed marketing get access to one consolidated team of multi-skilled specialists for the cost of an in-house resource.
That’s why a Roobix managed marketing service stands as an increasingly popular alternative to traditional in-house marketing – but it’s not the only benefit! We’ll go through five of these below.
1. Lower cost compared to an in-house resource
As noted, one of the biggest benefits to a managed marketing service is that it’s more cost-effective than a traditional in-house marketing arrangement. How does that work? Well, with one in-house resource, you’ve got to contend with recruitment fees, training and onboarding, superannuation, annual leave and any other overheads that might come your way.
Those aren’t bad costs – they are investments in your business and in your people. But if you simply can’t afford another in-house resource, a managed marketing service (MMS) is the alternative. The cost of your MMS can be as basic or as premium as you like, and you can cancel any time without needing to retrench a staff member.
2. Broader skill set than an in-house resource
Roobix houses a huge, diverse team of marketing experts who specialise in different areas:
- Search engine optimisation
- Social media management
- Graphic design
- Events and conferences
- Marketing strategy
- Content strategy
- Marketing automation
- Google advertising
One in-house resource simply cannot specialise in all of these areas at once (unless they’re a spectacular super-genius – in which case, keep hold of them!). With an MMS, you get access to all of these specialists and more under one neat monthly fee.
3. More free time, more focused staff
Small and medium business owners are famously busy. If your receptionist is also your social media specialist, or if your CEO is also your Google ads technician, you’ll know what we mean.
An MMS alleviates the need for your staff to double up on different jobs, which means they can focus more on their main role in your organisation. All you need to do is spend a bit of time communicating with your account manager about what you’d like out of your subscription for the month. We’ll take care of the rest.
4. Scalable marketing options
Managed marketing services, like many subscription models, are flexible and scalable. If you go through a lean quarter, you can cut back your MMS hours – and if you have an exceptionally profitable quarter, you can direct some of that bonus revenue into your MMS to generate more revenue.
That’s the beauty of a scalable service.
5. The Roobix bonus: a goal-oriented plan from the get-go
Roobix is the first and also one of the only managed marketing services in Western Australia. What we have that other managed marketing services don’t is the power of hyper-focused planning.
Every managed service at Roobix starts with a Marketing Blueprint, in which our marketing strategists conduct a deep dive into your business and come out with a full 12-month plan of action to meet your objectives. Whether it’s better sales, stronger retention or just more awareness, a Blueprint is designed to channel all future marketing efforts toward that goal – and at the end of the day, that means real results.
That’s the Roobix MMS promise.
Are you ready to welcome a flexible, scalable and responsive team of marketing professionals to your business?
Call Roobix on 13 30 40 to have a chat about our managed marketing service – we’re always happy to hear from you!