Why It’s Important to Have an Integrated Marketing Strategy

Designing an effective marketing campaign has never been simple. Determining who your target customers are, developing a brand voice and then approaching them with an appeal that consistently wins out over that of the competition is a daunting task, to say the least. That’s why any mid- to large-sized company would never dream of proceeding without a marketing consultant in … Read More

Google says farewell to right-side ads – what does this mean for you?

Over the years, Google has been known for taking exciting steps towards better user experiences – remember “41 shades of blue”? Their most recent ‘side ads’ update may be far less entertaining, but you’ll certainly feel the impact on your site’s search ranking and the success of your ads. Fewer ads on search results pages As of late February this … Read More

Roobix Wins 2015 WebAward for Outstanding Achievement

Roobix is delighted to announce that the Capital Partners website won the 2015 Financial Services Standard of Excellence WebAward at the Web Marketing Association’s annual WebAward Competition. Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries, the best … Read More

Does Social Media Work for B2B Marketing?

Business-to-business (B2B) marketing is vastly different to business-to-consumer (B2C) marketing for a number of reasons: The number of people involved in a purchasing decision The rational nature of the process behind a decision because of the responsibility attached to the purchase Higher importance of relationships. A salesperson will get to know their clients and form strong relationships – reflected in … Read More

Relevance of Salespeople in 2014 – A Response to Jean Spencer

We recently came across an article on Social Media Today by Jean Spencer that sparked some intense debate in the Roobix office. Spencer’s article argues that content marketing will replace physical sales teams in the future and points towards signs that this is already taking place. We are so passionate about the topic that we feel compelled to respond. Conflicting … Read More

Location, Location, Location – It also applies online

It is the old adage when it comes to physical stores: you need to be located in high traffic areas so that you are noticed in order to sell your products or services. However, the same is true when it comes to online. Just having a website isn’t enough. Like a physical store it needs to be easy to find … Read More

Referral spam: The new spam trend that creates false website visitors

On the internet, people constantly seem to find new ways of spreading viruses or malware and adverts for illicit products such as medication. The latest trend seems to be Referral Spam. What is referral spam? Referral spammers use computer systems to visit (spider) as many websites as they can. They do this in a similar way to Google. However instead … Read More