SMB Business Bites

In our latest episode, Product and Technical Specialist Kelly Cochrane takes the reins to interview CEO Mel Strutt on all things marketing automation, Martech, and how Roobix’s ‘Stop, Process, Proceed’ model can be applied to your business.

On this week’s episode of SMB Business Bites, CEO Melissa Strutt and Executive Consultant Matthew Tillotson discuss events and culture. Often overlooked as an incredibly effective area of marketing, this episode breaks down the power of events to deliver a strong message about your business’ culture.

Like anything in marketing, even PPC has trends and in this episode CEO Melissa Strutt joins Digital Specialist Nadya Pramono to discuss what's on the horizon for pay-per-click advertising in 2021!

It’s time to talk all things cookies on SMB Business Bites! In this week’s episode, CEO Melissa Strutt and Marketing Consultant Matthew Staroste get together to discuss what cookies really are and how our increased awareness of online privacy is affecting digital marketing techniques.

On this week's episode of SMB Business Bites, CEO Melissa Strutt and Executive Consultant Matthew Tillotson get together to discuss the importance of proof in the sales process and how it can cement your conversations as a small business.

SMB Business Bites is back! In this week’s episode, CEO Melissa Strutt and Marketing Consultant Matt Staroste get together to discuss the current feud between Google and Australia - what it means, how it will affect us and what we should do to prepare.

In the final instalment of our three-part series on black hat tactics and fear marketing, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss what to look for when participating in a marketing campaign online - and why promises of silver bullets aren't what they seem.

In this second episode in our three-part series on black hat tactics and fear marketing, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss maintaining Google My Business - and how promises of endless five-star reviews aren't always what they seem.

In the first episode of our second series, CEO Mel Strutt and PPC Lead Cindy Liu discuss how agencies selling Click Fraud Protection are taking advantage of small business owners paying for Google Ads Campaigns.

To conclude the first series of SMB Business Bites, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss how small businesses can use public relations concepts to manage feedback from social media and search.

In Episode 12, CEO Mel Strutt speaks with senior consultant Robynn Kelly on her experience working for a big agency, how she unlocks value for SMBs, and how the dollar you would traditionally spend on advertising is better spent on digital.

On our eleventh episode of Business Bites, CEO Mel Strutt speaks with Junior Social Media Specialist (and fellow Mel) Melissa Jansen van Rensberg about how Facebook is evolving into a cost-effective solution for small business.

In our tenth episode of Business Bytes, CEO Mel Strutt and Senior Consultant Matthew Tillotson discuss how marketing automations directly contribute to better sales opportunities, and how they can open the door to leads you thought were long gone.

This week on SMB Business Bites, CEO Mel Strutt speaks with Automation Specialist Kelly Cochrane about how to leverage leads when you convert them, and how to use technology to support your sales process.

In our eighth episode of Business Bites, CEO Mel Strutt and Digital Specialist Cindy Liu discuss the technical requirements for a successful landing page, and how to maximise your page's conversion potential.

In Episode 7 of SMB Business Bytes, CEO Mel Strutt interviews Marketing and Innovation Lead Matt Staroste on the basics of how a complete branded experience is integral for a digital campaign's success.

In the final instalment of a three part series on SEO, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss what role SEO plays in customer acquisition, and how to think about return on investment for one off and ongoing SEO services. 

This week, in the second of three episodes on SEO, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss why ongoing SEO management is misunderstood, and more importantly, why it's so important.

In this fourth episode of Business Bites, Marketing & Innovation Lead Matt Staroste turns the tables and interviews our CEO Mel Strutt, to discuss demystifying SEO - what does it actually do, how do you decide if it will work for your business, and how it is evolving in the marketplace.

The third episode of Business Bites is about explaining where to get started with digital marketing, and learning some quick tips on how to make the most of your digital marketing dollar. CEO Mel Strutt welcomes digital specialists Cindy Liu and Nadya Pramono to talk Google Ads, social media marketing, and share some stories about how businesses best use these channels.

The second episode of Business Bytes is all about building an amazing customer experience – CEO Mel Strutt and Strategy Lead Andy Durack discuss how technology has made quantifiable customer experience outcomes achievable for the average small business, and why good CX mapping is a marathon, not a sprint.

Our first episode is all about Marketing in Crisis - CEO Mel Strutt and Strategy Lead Andy Durack discuss how to react, respond, and manage communications when the rulebook goes out the window. In this episode we discuss the best initial steps you can take, how to frame your short, mid, and long term messaging, and what opportunities to consider as quick wins with little or no budget.