As part of Roobix’ Forward For WA campaign, we’re launching a new weekly podcast on straightforward marketing essentials, delivered quickly and easily to Aussie business owners.
Every week, we’ll touch on a new subject, featuring WA’s top marketing specialists. The newest episode is posted below!
Complete the form on our page to be first to hear about new weekly episodes (we promise we’ll be gentle on your inbox), and submit your mobile number to be added to our WhatsApp group where you’ll be first to hear about new episodes and be invited to submit questions.
The group will be a chance to get episodes right away, and to ask questions which will be featured in our mailbag segment every Friday (also delivered straight to WhatsApp).
You can also email any questions for our Business Bites Mailbox segment to firstname.lastname@example.org.
Episode 5 - Search Engine Optimisation Pt 2
This week, in the second of three episodes on SEO, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss why ongoing SEO management is misunderstood, and more importantly, why it’s so important.
Episode 4 - Search Engine Optimisation
In this fourth episode of Business Bites, Marketing & Innovation Lead Matt Staroste turns the tables and interviews our CEO Mel Strutt, to discuss demystifying SEO – what does it actually do, how do you decide if it will work for your business, and how it is evolving in the marketplace.
Mailbag Segment - Episode 2
Our Second Business Bites Mailbag features Roobix CEO Mel Strutt and Digital Specialists Cindy Liu and Nadya Pramono, and answers questions about when to use branded search terms in your paid campaigns, and what’s on the horizon for social media services.
Episode 3 - Paid Digital
The third episode of Business Bites is about explaining where to get started with digital marketing, and learning some quick tips on how to make the most of your digital marketing dollar. CEO Mel Strutt welcomes digital specialists Cindy Liu and Nadya Pramono to talk Google Ads, social media marketing, and share some stories about how businesses best use these channels.
Mailbag Segment - Episode 1
In our first Business Bites Mailbag, CEO Mel Strutt and Marketing & Innovation Lead Matt Staroste answer questions from the Marketing in Crisis podcast – specifically how to confidently navigate brand action when messaging is mandatory.
Episode 2 - The Customer Experience
The second episode of Business Bytes is all about building an amazing customer experience – CEO Mel Strutt and Strategy Lead Andy Durack discuss how technology has made quantifiable customer experience outcomes achievable for the average small business, and why good CX mapping is a marathon, not a sprint.
Episode 1 - Marketing in Crisis
Our first episode is all about Marketing in Crisis – CEO Mel Strutt and Strategy Lead Andy Durack discuss how to react, respond, and manage communications when the rulebook goes out the window. In this episode we discuss the best initial steps you can take, how to frame your short, mid, and long term messaging, and what opportunities to consider as quick wins with little or no budget.
Q&A with Andy Durack at 0:13:10.