SMB Business Bites is a weekly podcast on straightforward marketing essentials, delivered quickly and easily to Aussie business owners.
Every week, we’ll touch on a new subject, featuring WA’s top marketing specialists. The newest episode is posted below!
Complete the form on our page to be first to hear about new weekly episodes (we promise we’ll be gentle on your inbox), and submit your mobile number to be added to our WhatsApp group where you’ll be first to hear about new episodes and be invited to submit questions.
The group will be a chance to get episodes right away, and to ask questions which will be featured in our mailbag segment every Friday (also delivered straight to WhatsApp).
You can also email any questions for our Business Bites Mailbox segment to firstname.lastname@example.org.
Business Bites Podcasts
Episode 23: Stop, Process, Proceed
In our latest episode, Product and Technical Specialist Kelly Cochrane takes the reins to interview CEO Mel Strutt on all things marketing automation, Martech, and how Roobix’s ‘Stop, Process, Proceed’ model can be applied to your business.
Episode 22: What do events say about your culture?
On this week’s episode of SMB Business Bites, CEO Melissa Strutt and Executive Consultant Matthew Tillotson discuss events and culture. Often overlooked as an incredibly effective area of marketing, this episode breaks down the power of events to deliver a strong message about your business’ culture.
Episode 21: What's new for PPC in 2021?
Like anything in marketing, even PPC has trends and in this episode CEO Melissa Strutt joins Digital Specialist Nadya Pramono to discuss what's on the horizon for pay-per-click advertising in 2021!
Episode 20: What are Cookies, anyway?
It’s time to talk all things cookies on SMB Business Bites! In this week’s episode, CEO Melissa Strutt and Marketing Consultant Matthew Staroste get together to discuss what cookies really are and how our increased awareness of online privacy is affecting digital marketing techniques.
Episode 19: Power of Proof
On this week's episode of SMB Business Bites, CEO Melissa Strutt and Executive Consultant Matthew Tillotson get together to discuss the importance of proof in the sales process and how it can cement your conversations as a small business.
Episode 18: Google V Australia
SMB Business Bites is back! In this week’s episode, CEO Melissa Strutt and Marketing Consultant Matt Staroste get together to discuss the current feud between Google and Australia - what it means, how it will affect us and what we should do to prepare.
Episode 17: Trust Triangle
Episode 16: Baited Content
In the final instalment of our three-part series on black hat tactics and fear marketing, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss what to look for when participating in a marketing campaign online - and why promises of silver bullets aren't what they seem.
Episode 15: Five Star Reviews
In this second episode in our three-part series on black hat tactics and fear marketing, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss maintaining Google My Business - and how promises of endless five-star reviews aren't always what they seem.
Episode 14: Click Fraud Protection
In the first episode of our second series, CEO Mel Strutt and PPC Lead Cindy Liu discuss how agencies selling Click Fraud Protection are taking advantage of small business owners paying for Google Ads Campaigns.
Episode 13: PR Essentials for Small Business
To conclude the first series of SMB Business Bites, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss how small businesses can use public relations concepts to manage feedback from social media and search.
Episode 12: Digital vs Traditional Advertising
In Episode 12, CEO Mel Strutt speaks with senior consultant Robynn Kelly on her experience working for a big agency, how she unlocks value for SMBs, and how the dollar you would traditionally spend on advertising is better spent on digital.
Episode 11: Facebook for SMBs
On our eleventh episode of Business Bites, CEO Mel Strutt speaks with Junior Social Media Specialist (and fellow Mel) Melissa Jansen van Rensberg about how Facebook is evolving into a cost-effective solution for small business.
Episode 10: Marketing Automation for Sales Opportunities
In our tenth episode of Business Bytes, CEO Mel Strutt and Senior Consultant Matthew Tillotson discuss how marketing automations directly contribute to better sales opportunities, and how they can open the door to leads you thought were long gone.
Episode 9: Marketing Automation Basics
This week on SMB Business Bites, CEO Mel Strutt speaks with Automation Specialist Kelly Cochrane about how to leverage leads when you convert them, and how to use technology to support your sales process.
Episode 8: Landing Pages
In our eighth episode of Business Bites, CEO Mel Strutt and Digital Specialist Cindy Liu discuss the technical requirements for a successful landing page, and how to maximise your page's conversion potential.
Episode 7: Digital and Branded Experiences
In Episode 7 of SMB Business Bytes, CEO Mel Strutt interviews Marketing and Innovation Lead Matt Staroste on the basics of how a complete branded experience is integral for a digital campaign's success.
Episode 6: Search Engine Optimisation Pt 3
In the final instalment of a three part series on SEO, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss what role SEO plays in customer acquisition, and how to think about return on investment for one off and ongoing SEO services.
Episode 5: Search Engine Optimisation Pt 2
This week, in the second of three episodes on SEO, CEO Mel Strutt and Marketing and Innovation Lead Matt Staroste discuss why ongoing SEO management is misunderstood, and more importantly, why it's so important.
Episode 4: Search Engine Optimisation
In this fourth episode of Business Bites, Marketing & Innovation Lead Matt Staroste turns the tables and interviews our CEO Mel Strutt, to discuss demystifying SEO - what does it actually do, how do you decide if it will work for your business, and how it is evolving in the marketplace.
Episode 3: Paid Digital
The third episode of Business Bites is about explaining where to get started with digital marketing, and learning some quick tips on how to make the most of your digital marketing dollar. CEO Mel Strutt welcomes digital specialists Cindy Liu and Nadya Pramono to talk Google Ads, social media marketing, and share some stories about how businesses best use these channels.
Episode 2: The Customer Experience
The second episode of Business Bytes is all about building an amazing customer experience – CEO Mel Strutt and Strategy Lead Andy Durack discuss how technology has made quantifiable customer experience outcomes achievable for the average small business, and why good CX mapping is a marathon, not a sprint.
Episode 1: Marketing in Crisis
Our first episode is all about Marketing in Crisis - CEO Mel Strutt and Strategy Lead Andy Durack discuss how to react, respond, and manage communications when the rulebook goes out the window. In this episode we discuss the best initial steps you can take, how to frame your short, mid, and long term messaging, and what opportunities to consider as quick wins with little or no budget.
Mailbag Segment: Episode 2
Our Second Business Bites Mailbag features Roobix CEO Mel Strutt and Digital Specialists Cindy Liu and Nadya Pramono, and answers questions about when to use branded search terms in your paid campaigns, and what's on the horizon for social media services.
Mailbag Segment: Episode 1
In our first Business Bites Mailbag, CEO Mel Strutt and Marketing & Innovation Lead Matt Staroste answer questions from the Marketing in Crisis podcast - specifically how to confidently navigate brand action when messaging is mandatory.