Does your buyer journey start with search?
A Search Engine Marketing strategy should be specific to your organisation’s goals and objectives. If your potential buyers start their journey by searching then you have two key tactics to consider.
Search Engine Optimisation (SEO)
At Roobix we believe that great SEO starts with your website (onsite SEO) and that why every Roobix website comes with core SEO elements included. We figure, what’s the point of building a new website if it’s not built to be found. Once these initial ‘quick wins’ have been achieved, we will work with you to determine the type of visitor that you are aiming to attract, as well as the type of keywords these people would search.
Much of your website’s ranking is determined by factors outside of your own website. For example the type and reputation of the other websites that link to you. Off-site Search Engine Optimisation is the most difficult and time-consuming but can be incredibly effective if done well. It is often hard to put a defined ROI on SEO and that’s why many organisations prefer to invest in Search Engine Advertising or Pay Per Click Advertising.
How can marketing automation take your clicks to conversions?
Search Engine Advertising (SEA)
SEA is paying to be listed in a position that you will be noticed. The beauty of Search Engine Advertising is that you can see direct, measurable results. This means you can calculate your exact direct sales revenue and Return on Investment (ROI) from your Google Advertising expenditure. At Roobix we aren’t just about your click, we care about the holistic process to get a conversion.
- Conversion Rate Optimisation: A click, after all, is just a click. At Roobix we care about conversions.
- Broad Match search terms: Because a search for “remedial massage Perth” is very different from “massage Perth” and we know the difference.
- Conversion Goals: What is a conversion to you, because to us it’s a hot lead or a transaction
- Call Tracking: If your phone rings because of a paid advert, you should know about it.
- ROI: With Roobix you won’t spend $200 to make $100. We understand profit and we design campaigns that suit them.
As an official Google Partner, we can help you with not only attracting your target market to your website but also by making them convert so your revenue keeps growing.
Are you confident you’re getting the best ROI from your Google Ads spend? We’re happy to check and all it takes is a conversation.