The Next Generation of Marketing for Your Business
Imagine what it would mean for your business if you could deliver the right message, to the right person, at the right time, without having to think about it?
We held our first MarTech presentation on Friday. The exclusive event was abuzz with businesses excited to learn about the MarTech approach. Our CEO, Melissa Strutt, presented MarTech to our intrigued guests, affirming that this powerful approach is what’s needed to transform businesses. What many businesses realised was that although they might have tools, assets, and technology at their disposal, they weren’t always sure how or when to use them, and how to measure their success.
- Which social media platforms do you use?
- What technology do you integrate?
- How do you get your message out?
- What are you trying to achieve?
That’s where MarTech comes in. MarTech is the consistent integration of technology in a marketing context – It is where marketing and technology meet to transform businesses. Melissa explained that MarTech is the 360-degree marketing approach that helps businesses define their objectives and make strategic marketing decisions to help them achieve the outcomes their business needs. Once your strategy is in place, you are equipped to find the right technology, and ensure everything is tied together and working cohesively as one.
“Let marketing define the technology, but let technology drive the marketing.”
Let us show you how you can make your marketing communications highly ‘moment-responsive’ and relevant to your target market, to build a powerful sales funnel, at our next MarTech Event.