How Spending Money on Facebook Can Help Your Business

How Spending Money on Facebook Can Help Your Business These days, there is plenty of buzz around the prospects of using social media as a marketing tool. Most of the major social media platforms offer paid advertising services, whilst bloggers and media gurus assure you that it’s also possible to enlist social media as a free marketing tool. To be … Read More

Why buying fake social media likes is a bad idea

In a world where ‘likes’ are counted like currency, it can be tempting for any start-up or small businesses to succumb to buying Facebook likes, Twitter followers and YouTube views. These days, it’s not unheard of for business owners to receive unsolicited emails that promise to snag you 500 more followers at a cheap, cheap price. Why do people buy … Read More

Does Social Media Work for B2B Marketing?

Business-to-business (B2B) marketing is vastly different to business-to-consumer (B2C) marketing for a number of reasons: The number of people involved in a purchasing decision The rational nature of the process behind a decision because of the responsibility attached to the purchase Higher importance of relationships. A salesperson will get to know their clients and form strong relationships – reflected in … Read More