“A good website is more than just a pretty picture.”Ryan Bown
Today when people have a problem, they look for solutions online. 76% of people start their buyer’s journey by searching Google. If you aren’t online, odds are you aren’t even being considered by potential customers.
Even when a buyer’s journey doesn’t not start with Google (B2B in most cases), guaranteed that a review of your website often play a critical role in their decision making process.
Before designing and building a website, the first step is to decide your goal for the website. Possible goals can be:
- Sales (eCommerce)
- Inform / Educate
- Build trust
- Generate leads
- Customer support
The goal of your website should determine how your website takes shape. The overall look and feel, the content and the functionality should all serve to support your goal.
However, there are a number of things you will always want to consider:
Content Management System (CMS)
Websites are no longer just a static brochure on the web. Good websites don’t have out of date information. That is why at Roobix we believe it should be easy for you to update your website yourself, without needing to pay a developer.
We build all our websites in the WordPress Content Management System. The WordPress content management system powers the majority of the web, and for good reason. It is one of the most user friendly content management systems available today, whilst still being extremely versatile. This makes it the perfect foundation for almost every website.
Mobile responsive website
Nearly everyone owns a smartphone. On average 1/3rd of your website visitors will be using a smartphone. That is why we build all our website to adapt themselves to any screen size, without forcing visitors to scroll horizontally. Not only does this provide your (potential) clients with the best possible user experience, it also improves your search rankings on mobile.
Search Engine Optimisation
Even the most beautiful website is useless if nobody sees it. Therefore every website we build is completely Search Engine Optimisation ready. We make sure to build your website in such a way that Google can read and index it perfectly.
We’re passionate about good websites
With the above points, we are just getting started. There are many other considerations, such as if and how to integrate with social media, whether you should have a blog and how you could drive traffic to your website. We would love to discuss all of this and more with you in a personal chat.