“Don’t abuse your social media by using it to push a hard sales pitch. Use it to build a relationship, listen to your clients’ needs and provide the information and solution they need.”Cindy Liu
Building awareness and nurturing your audience on social media is a time consuming activity. It requires a solid plan and time commitment to maintain the momentum, creating unique content and sharing relevant information that engages your audience.
Do you need Social Media?
One of the first questions we ask you, before taking the plunge, is “do you really need social media?” It might sound silly in this day and age as almost everyone we know (including our grandparents) have a social media profile, but think about it, how often do you actively follow and engage with a business’ social profile?
We are not saying that social media isn’t worth the trouble for businesses. Quite the opposite, because both B2C and B2B purchases are often highly researched, the legitimacy and authority of your online profile could work as a strong boost of customer confidence and help close that deal. But not if your profile is littered with negative reviews…
What social media platforms should I use?
Facebook, Twitter, Pinterest, LinkedIn, Google+, Youtube, Instagram, Tumblr… you name it, we can manage it for you. However, you don’t want to be the jack of all trades, master of none. You don’t need to be present on EVERY SINGLE social platform.
Each platform works differently and has a different user base, so use them to your advantage to reach your goals. For example, use LinkedIn for professional conversations, establish yourself as an opinion leader and become the authority in your field of expertise. Use Facebook for community engagement, be personal, let your brand’s personality shine through.
The team of social media nuts at Roobix will help you to understand which platform works best for you so you don’t end up wasting time and money. They will help you to develop a focussed social strategy that aligns with your business’ goals.
How to reach my audience? Organic nurturing or paid advertising
There are two ways to reach your clients and target market on social media; organically or via paid advertising. Regardless which way you choose, good content is the backbone of the success of your social media strategy.
This is a form of permission-based marketing. You can achieve this when your marketing content is good enough for people to opt-into enabling you to earn your way into their newsfeed. Most organic posts shouldn’t be a hard sales pitch, because in B2B, selling is rarely interesting enough to win followers and drive engagement.
“But I don’t have the time to find and collect interesting content?” You might say.
That’s exactly where we come in. We carefully craft a content schedule and monitor your social media engagement for you, so you focus on your core business knowing it just happens.
Paid promotions on social media are great if you have a small fan base and wish to extend the reach of your content to increase brand awareness, generate leads and drive sales. You will need a high-converting landing page, a practical and clear strategy, accompanying visual imagery and a punchy ad copy.
Our experienced team of graphic designers, copywriters and social media gurus can work with you to make sure your message cut through the clutter of people’s newsfeed to deliver ROI.