Unlock the power of thought leadership
Business Articles are an important part of the marketing toolkit. Blogging on a regular basis has the power to:
- Drive traffic to your website
Your website content may not change frequently but search engines look for sites which are updated regularly so blogs are a good way to get found. You’re increasing the number of pages that can be found and also the subject matter that people might be searching for, as well as providing content for people to share via social media.
- Convert traffic to leads
By using gated content (where users need to provide an email address to read or download the whole article) and a call to action, your blog can be a good lead capture mechanism and can be the start of a marketing automation journey to turn browsers into buyers.
- Establish authority
Blogging positions your business as an authority in your field, demonstrating your expertise and giving your customers useful, insightful information which supports them and gives them reassurance about the quality of your product or service.
Roobix will help determine your content strategy and prepare your articles to give customer-focused consistency to your communications.
8 Tips to make your B2B blog a winner
- Precise and Pertinent Keywords
- Stay Focused
- Audience First
- Think Outside of the Box
- To Answer the Question
- Do Your Research
- Images and Meta-Data
- Time is Money