Martin Purcell – Chief Marketing Officer

With more than two decades’ consulting with diverse, high calibre companies including including Rio Tinto, Vale, RAC, BP, Bluescope, Martin is a recognised industry leader in strategic marketing and branding.

Prior to joining Roobix, Martin spearheaded multiple start-up businesses, and owned his own successful marketing agencies, Elixir Marketing Group, and One Brand.

A true strategist, Martin combines his innovative approach and creative flair to engineer powerful brands for diverse range of companies, including new entities and businesses in transition. He has pioneered unique brand methodologies.

An accomplished presenter and speaker, and strong believer in the power of collaboration, Martin is a regular presenter of marketing workshops within his industry.

He was Vice-President of the Australian Marketing Institute and served on its council for seven years, and enjoys being a mentor to young progressive marketeers.

Martin will share with you the knowledge and experience he has gained helping steer the most successful brands and provide a clear blueprint on the key hallmarks of these leading brands.

Ryan Bown – Chief Technology Officer

Ryan’s background as a software developer during the early evolution of the internet, provided the foundation for him to develop into a leading authority in marketing automation software. Among many notable achievements Ryan has pioneered the development of event management and sales and marketing automation software, used today by many well-known enterprises.

Ryan has a passion for automation and helping businesses understand how their data can be managed and used, to improve operations, engage customers and ultimately to improve conversions.

He is best described as a highly adept, modern innovator, who combines leading current and futuristic business foresight with business acumen, to develop real-world marketing solutions that help businesses prosper.