Strategic Marketing Specialist

Department:  Annuities

Location:  Perth, WA

Work:  Full Time

Reporting Line:  Practice Manager – Annuities

Roobix is a leading integrated marketing technology company with offices in Perth and Cape Town. We work strategically with businesses to assess and understand the market they operate in and the opportunities they have to grow.

We then create powerful brand and marketing assets that are the backbone for the business and align these assets with clear marketing tactics, coupled with the right technology to implement and drive their lead generation funnels and consumer journeys from interest to engagement.

In other words, we develop a strategic blueprint and then work with our clients in the daily implementation and management of their marketing activities. Our skill sets span all the marketing disciplines including strategy, creative, web, digital, video, event management, marketing automation yet we are not a traditional agency. Rather we are a true MarTech company representing the marketing of the future.

An exciting opportunity exists to be a part of the new generation of marketing.

About the Role:

As a part of Roobix’ Delivery Team, a Strategic Marketing Specialist is responsible for assessing clients through Discovery, and preparing Blueprints according to the Roobix Strategic Framework for the client and the broader delivery team to action.

The Strategic Marketing Specialist is also responsible for thoroughly understanding Roobix’ technical service offering, including educating clients and prospects about capability and alignment across B2B and B2C environments. 

Demonstrating strategic thinking, with a focus on content and channel alignment, is required for this role. Preparing clear and effective written work is essential.

We are seeking a keen and passionate person who strives to deliver a quality product, exceptional service and is hungry to learn. If you love the satisfaction that comes with truly making a positive difference to businesses by providing real tangible value to their marketing, then we could be a great fit.

We then create powerful brand and marketing assets that are the backbone for the business and align these assets with clear marketing tactics, coupled with the right technology to implement and drive their lead generation funnels and consumer journeys from interest to engagement.

In other words, we develop a strategic blueprint and then work with our clients in the daily implementation and management of their marketing activities. Our skill sets span all the marketing disciplines including strategy, creative, web, digital, video, event management, marketing automation yet we are not a traditional agency. Rather we are a true MarTech company representing the marketing of the future.

An exciting opportunity exists to be a part of the new generation of marketing.

Key Duties & Responsibilities:
  • Interviewing and assessing clients and their needs.
  • Working with delivery staff to set and meet delivery expectations.
  • Researching client business environments, assessing qualitative and quantitative data, and presenting refined strategic thinking simply and efficiently.
  • Workshopping with delivery staff and other strategists to deploy effective campaigns and ideas.
  • Triaging ineffective campaigns and optimising them for market.
  • Scoping additional works with the help of various specialists across the organisation.
  • Providing exceptional customer service.
  • Display professional conduct at all times.
  • Display a high standard of communication and interpersonal skills in all dealings with clients and colleagues, and be willing to embrace conflict in the pursuit of ideal outcomes.
  • Demonstrate an ability to understand client requirements, and exceed delivery expectations.
Skills & Abilities:
  • Ability to organise, manage, and prioritise multiple tasks efficiently.
  • Ability to work productively and professionally with all members of the Roobix team, contractors, suppliers, and clients.
  • Exceptional interpersonal and customer relationship building skills.
  • Ability to take ownership of role and tasks without close supervision.
  • Intermediate Microsoft Office skills (Word, Powerpoint, Excel).
  • Resilience and focus under time pressure.
Requirements:

If you feel you have the required skills, experience and knowledge, please complete the form on this page and include your CV with references.

Apply for this position

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