10 Questions To Ask Yourself For A Successful Event Stall

Event Management Roobix

So you’re booked in at the next big trade show. The venue is set (big fancy convention centre)  and the tickets are on sale (dwindling by the minute). You’re going to be a stallholder and you need to start planning – so naturally, you’re either super excited for it or you’re dreading it with every…

What is geofencing – and should you use it for marketing?

geofencing

Have you heard of geofencing? A new tech on the block when it comes to marketing, geofencing has already been implemented by some of Australia’s biggest and best-known brands. So what exactly is it? Geofencing is a new way of performing location-based marketing. Using location technology already embedded in mobile smartphones like WiFi, Bluetooth, GPS,…

Picking the right channels for your business

social channels

Whether you’re a seasoned business owner or a newbie with a startup, chances are the first place you’ll go to ‘start marketing’ is a social media channel. After all, they make it so easy – enticing you with free business pages and generic, unsolicited marketing advice! In the marketing world, we refer to social media…

Trademarking your brand and why it matters

trademarking your brand

There’s a lot to consider when starting up your own business – from choosing a unique name and logo to registering a domain name and perfecting your elevator pitch, there are plenty of boxes to tick before you launch your new brand.  With the internet creating a space for endless new brands to enter the…

What’s up with Apple’s new privacy updates?

Apple’s new privacy updates

You might have heard that Apple made some changes to its privacy policy recently – and that these changes are likely to affect small business owners.  If you’re a little unclear on the details, we’re going to iron them out in this month’s blog.  What’s Apple up to? Did you listen to our short podcast…

What is automation, and how do I get started?

marketing automation

Automation can sound like science fiction to the average small business owner – but it’s not! Automation is all around us, and it’s become a critically valuable tool in modern marketing practice.  If you’re wondering what it actually is, you’re in luck – that’s the focus of this week’s blog! What is automation? At Roobix,…

What is Google Analytics 4?

GA4 / google analytics 4

So – recently Google has been sending around an email about Google Analytics 4 (GA4). In light of that, we thought we’d put together a little explainer on what GA4 is, what it means for you and whether you should consider setting it up. Bear with us, because our old friends at Google can get…

What goes on behind the scenes of an event?

events strategy

Although it may feel seamless and look like a couple hundred chairs thrown together at a nice venue – there’s so much that goes on behind the scenes of a good corporate event. From gaffa tape to gardenias, chances are there’s much more beneath the surface than you first thought!  In this week’s blog, we’ll…