What is automation, and how do I get started?

marketing automation

Automation can sound like science fiction to the average small business owner – but it’s not! Automation is all around us, and it’s become a critically valuable tool in modern marketing practice.  If you’re wondering what it actually is, you’re in luck – that’s the focus of this week’s blog! What is automation? At Roobix,…

What is Google Analytics 4?

GA4

So – recently Google has been sending around an email about Google Analytics 4 (GA4). In light of that, we thought we’d put together a little explainer on what GA4 is, what it means for you and whether you should consider setting it up. Bear with us, because our old friends at Google can get…

What goes on behind the scenes of an event?

events strategy

Although it may feel seamless and look like a couple hundred chairs thrown together at a nice venue – there’s so much that goes on behind the scenes of a good corporate event. From gaffa tape to gardenias, chances are there’s much more beneath the surface than you first thought!  In this week’s blog, we’ll…

Roobix and WASO extend partnership into third year

WASO

As part of its mission to emphatically support the Western Australian arts community, Roobix is announcing the third year of its partnership with the West Australian Symphony Orchestra (WASO). WASO is Western Australia’s largest and busiest performing arts organisation, and has a reputation for excellence, engagement and innovation. Roobix is sponsoring WASO by supplying its…

Do you really need a website?

website design

To website or not to website? That is the question. In the last few years, Facebook pages and Google My Business listings have continued on an ever-expanding mission to answer all possible questions about your business in one place. And that place is of course not on your website – both are striving to replace…

Roobix jetés into WAB partnership program for a fourth year

For the fourth year running, Roobix will be proudly partnering with the West Australian Ballet (WAB) as a corporate partner.  WAB is the peak ballet company in Western Australia and is renowned for its award-winning adaptations and productions delivered around the globe. The partnership provides WAB an enterprise licence to Roobix’s proprietary event management software,…

Content is king – so how do we make the most of it?

Everyone knows that content is the most important aspect of search engine optimisation. Without content, you’d have a pretty hard time finding your site by search – there would simply be no keywords to match your search term!  Search Engine Journal describes how in the early 1990s your site simply needed to have enough text…