WAFC signs 3 year contract with Roobix for WAFL Competition Management System

Roobix is pleased to announce the Western Australian Football Commission (WAFC) has signed a 3-year contract for the provision of Sportix, a cloud-based Competition Management System. The software, branded as WAFL Online for the WAFC, automates the majority of competition processes and operational forms across all WAFL grades. This includes fixturing, player data management, list management and tribunal management as … Read More

Why It’s Important to Have an Integrated Marketing Strategy

Designing an effective marketing campaign has never been simple. Determining who your target customers are, developing a brand voice and then approaching them with an appeal that consistently wins out over that of the competition is a daunting task, to say the least. That’s why any mid- to large-sized company would never dream of proceeding without a marketing consultant in … Read More

5 Ways to Use Technology to Understand Your Competitors Better

More than 2,500 years ago, Sun Tzu taught us this: ‘If you know the enemy and know yourself, you need not fear the result of a hundred battles.’ The Art of War may be considered ancient wisdom, but it’s as relevant today as it ever was. On that note, here are five tools to incorporate into your marketing strategy for … Read More

9 Marketing Activities That You Can Outsource Immediately

The depth and breadth of knowledge that is required to leverage all of the marketing opportunities that exist for companies in the 21st century make it very hard for all but the largest of organisations to handle everything in-house. Often, it is in the specialist field of online digital marketing that companies have the biggest lack of in-house expertise, so … Read More

Google says farewell to right-side ads – what does this mean for you?

Over the years, Google has been known for taking exciting steps towards better user experiences – remember “41 shades of blue”? Their most recent ‘side ads’ update may be far less entertaining, but you’ll certainly feel the impact on your site’s search ranking and the success of your ads. Fewer ads on search results pages As of late February this … Read More

Roobix Wins 2015 WebAward for Outstanding Achievement

Roobix is delighted to announce that the Capital Partners website won the 2015 Financial Services Standard of Excellence WebAward at the Web Marketing Association’s annual WebAward Competition. Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries, the best … Read More

Why buying fake social media likes is a bad idea

In a world where ‘likes’ are counted like currency, it can be tempting for any start-up or small businesses to succumb to buying Facebook likes, Twitter followers and YouTube views. These days, it’s not unheard of for business owners to receive unsolicited emails that promise to snag you 500 more followers at a cheap, cheap price. Why do people buy … Read More

Why your phone number matters

Despite the growth of digital commerce, the humble telephone call still dominates customer communication. Roy Morgan’s survey reveals that over 60% of people prefer to call a business before buying a product or service. This means we have to ensure our business provides a positive telephone experience to increase the likelihood of people wanting to do business with us. We’ve … Read More

Ramping up Referrals

Many of our clients rate referrals as the most effective marketing and sales tool for their business. Given this feedback it’s surprising that few of the organisation we speak to actually formalise and maintain a referral program. In this article we explore the characteristics of effective marketing referral programs: 1. Identify the right clients It’s important to target the right … Read More